Whether you’re an ecommerce manager or marketing director looking to hit sales goals and KPIs for your company, conversion is key. This metric measures how many visitors on your website take an action, such as purchasing or filling out a form. By implementing a conversion rate optimization strategy, you can increase sales and drive more traffic to your online store.

ConversionTeam maximizing your conversion rate takes more than just knowing how to create compelling copy that attracts new customers. To do so, you must understand your audience and understand the psychology behind how people make decisions. This is why it’s important to follow conversion experts who have a strong understanding of the underlying factors that lead to customer purchase behavior.

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A conversion expert is well-versed in various data analysis tools and techniques, including heatmaps, user journey mapping, and A/B testing. These tools allow them to identify pain points in a site’s conversion process and improve the overall experience for potential customers. They also stay up-to-date on the latest research in behavioral economics and neuromarketing, which can give them valuable insights into how customers think and act to help guide their optimization strategies.

A renowned expert in emotional targeting, persuasion, and landing page optimization, Kata Gazso has helped hundreds of businesses boost their online conversion rates and revenue growth. She’s an accomplished trainer who has taught workshops at major conferences and has been featured on the stages of INBOUND, CXL Live, and Search Love. She’s also the author of the bestselling book OptiMonk for Beginners.